Companies send gifts to their employees for a variety of reasons.
Giving a present to a company is the practice of establishing a point of contact with employees, consumers, or prospects by donating something tangible, such as a working piece of swag, food, or personalized clothes , or a non-physical gift, such as a gift card or experience (such as flights or concert tickets). What role does corporate gifting play? Receiving a gift has a powerful effect; it creates a sense of connection with the seller and can lead to a beneficial relationship with the person or the product. Businesses and advertisers have long depended on the power of giving to build stronger ties with potential and existing consumers, as well as to demonstrate appreciation for their company when appropriate, such as by presenting corporate gifting . Marketing or loyalty activities can yield a high return on investment while also increasing customer happiness. Promotional Gifts in India: A Psychological Analysis The effectiveness of promotional gifts in India is clos